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Global marketing management

Lee, Kiefer

Global marketing management - 3rd ed. - UK: Oxford, 2012 - xxv,578p.: ill.;pbk. 25 cm.

Includes bibliographical references and index.

ISBN: 9780199668724

Subjects--Topical Terms:
Marketing
Global communication
Product and brand management

Dewey Class. No.: 658.84 LEE

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