Service management and marketing : managing the service profit logic
Gronroos, Christian
Service management and marketing : managing the service profit logic - 4th ed. - UK: Wiley, 2015 - ix,522.: ill,pbk. 24cm.
Includes bibliographical references and index.
9781118921449
Customer services
Service industries - marketing
658.8 GRO
Service management and marketing : managing the service profit logic - 4th ed. - UK: Wiley, 2015 - ix,522.: ill,pbk. 24cm.
Includes bibliographical references and index.
9781118921449
Customer services
Service industries - marketing
658.8 GRO