Made to stick : why some ideas survive and others come unstuck
Heath, Chip
Made to stick : why some ideas survive and others come unstuck - London: Arroe Books, 2007 - x,323p.: pbk. 17 cm.
Includes bibliographical references and index.
9780099505693
Context effects (Psychology)
Social psychology
Memetics
302.13 HEA
Made to stick : why some ideas survive and others come unstuck - London: Arroe Books, 2007 - x,323p.: pbk. 17 cm.
Includes bibliographical references and index.
9780099505693
Context effects (Psychology)
Social psychology
Memetics
302.13 HEA