Content strategy : a how-to guide

Getto, Guiseppe

Content strategy : a how-to guide - London : RoutledgeTaylor & Francis Group, 2023. - xxiv,202p.: ill.;pbk. 24 cm.

Includes bibliographical references and index.

9780367751036


Business planning.
Business communication - Planning.
Branding (Marketing)

658.4012 GET

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