Storytelling and market research :a practical user guide
John, C. Frederic
Storytelling and market research :a practical user guide - New York: Routledge, 2022. - xi,186p.: ill.;pbk. 20cm.
Includes bibliographical references and index.
9781032064857
2021023617
Marketing research.
Business communication.
Business presentations.
Storytelling.
658.8 JOH
Storytelling and market research :a practical user guide - New York: Routledge, 2022. - xi,186p.: ill.;pbk. 20cm.
Includes bibliographical references and index.
9781032064857
2021023617
Marketing research.
Business communication.
Business presentations.
Storytelling.
658.8 JOH