Predictive analytics : the power to predict who will click, buy, lie, or die

Siegel, Eric

Predictive analytics : the power to predict who will click, buy, lie, or die - Revised and updated edition. - New Jersey : Wiley, 2016. - xxxi, 332 p.: ill.;pbk. 23 cm

Includes index.

9781119145677

2015031895


Social sciences
Economic forecasting
Prediction (Psychology)
Social prediction.
Human behavior.

303.49 SIE

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