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Consumer psychology : theories & applications

Huang, Hazel

Consumer psychology : theories & applications - 1st - Thousand Oaks: Sage, 2023. - xvii,351p.: ill.;pbk. 24cm.

Includes bibliographical references and index.

ISBN: 9781473906983

Subjects--Topical Terms:
Consumer behavior
Consumers psychology

Dewey Class. No.: 658.8342 HUA

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