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Digital sport marketing : concepts, cases and conversations

Seymour, Alan

Digital sport marketing : concepts, cases and conversations - Abingdon: Routledge, 2021. - xii,247p: ill.;pbk. 24cm.

Includes bibliographical references and index.

ISBN: 9781138701403

Subjects--Topical Terms:
Sports Marketing - Technological Innovations
Sports Administration - Technological Innovations

Dewey Class. No.: 796.0688 SEY

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