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Consumer behavior and culture :consequences for global marketing and advertising

Mooij, Marieke De

Consumer behavior and culture :consequences for global marketing and advertising - 3rd ed.. - London: SAGE, 2019. - xvii,451p.: ill.;pbk. 25 cm.

Includes bibliographical references and index.

ISBN: 9781544318165

LCCN: 2019931577

Subjects--Topical Terms:
Consumer behavior
Consumers - psychology
Marketing

Dewey Class. No.: 658.834 MOO

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