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Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior

Smith, Michael E.

Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior - New York : Kogan Page, 2021. - ix,218p.: ill.;pbk. 24 cm

Includes bibliographical references and index.

ISBN: 9781398601000

Subjects--Topical Terms:
Consumer behavior--Psychological aspects.
Product design - Psychological aspects
Choice (Psychology)
Marketing.

Dewey Class. No.: 658.8342 SMI

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