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Psychological foundations of marketing

Kimmel, Allan J.

Psychological foundations of marketing the keys to consumer behavior - 2nd. - London: Routledge, 2018. - xviii,465p.: ill.;pbk. 25cm.

Includes bibliographical references and index.

ISBN: 9781138219151

Subjects--Topical Terms:
Marketing--Psychological aspects.

Dewey Class. No.: 658.8342 KIM

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