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The persuasion code :how neuromarketing can help you persuade anyone, anywhere, anytime

Morin, Christophe

The persuasion code :how neuromarketing can help you persuade anyone, anywhere, anytime - New Jersey : Wiley, 2018 - xx, 332 p. : ill.;hbk 24 cm

Includes bibliographical references and index.

ISBN: 9781119440703

LCCN: 2018023659

Subjects--Topical Terms:
Neuromarketing.
Persuasion (Psychology)

Dewey Class. No.: 658.800 MOR

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