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The human element : overcoming the resistance that awaits new ideas

Nordgren, Loran F.

The human element : overcoming the resistance that awaits new ideas - New Jersey: Wiley, 2021. - 236p.: ill.;hbk. 23cm.

Includes index.

ISBN: 9781119765042

Subjects--Topical Terms:
Persuasion (Psychology)
Influence (Psychology)
Disruptive technologies.

Dewey Class. No.: 153.852 NOR

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