Digital and social media marketing (Record no. 4523)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00747nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230704140119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220715s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138917910 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIM Sirmaur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 HEI |
| 245 #0 - TITLE STATEMENT | |
| Title | Digital and social media marketing |
| Remainder of title | : a results-driven approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,319p.: |
| Other physical details | ill.;pbk. |
| Dimensions | 17 cm. |
| 365 ## - TRADE PRICE | |
| Unit of pricing | INR |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 3620 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| 9 (RLIN) | 2094 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising |
| 9 (RLIN) | 3929 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 2093 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Editor |
| Personal name | Heinze, Aleksej |
| 9 (RLIN) | 3930 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Relator code | Editor |
| Corporate name or jurisdiction name as entry element | Rashid, Tahir...[et al.] |
| 9 (RLIN) | 3931 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 12.07.2018 | Brijwasi Books, Delhi | 4399.44 | 1 | 658.872 HEI | 001310 | 04.07.2023 | 01.11.2022 | 15.07.2022 | Books |