Ted Levitt on marketing

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Material type: Text

TextPublication details: HBSP, Boston: 2006Description: viii,226p.: ill.;pbk. 19 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.8 HBR (Browse shelf(Opens below))	Available		000292

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Previous	658.8 HBR Understanding marketing	658.8 HBR HBR case studies marketing through minefields	658.8 HBR Harvard Business Review on succeeding as an entrepreneur	658.8 HBR Ted Levitt on marketing	658.8 HOL How brands become icons	658.8 HUD Marketing for tourism, hospitality & events	658.8 HUT B2B marketing	Next

Includes index

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