Marketing metaphoria : what deep metaphors reveal about the minds of consumers

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TextPublication details: HBP, Bombay: 2008.Description: xi,230p.: ill.;hbk. 12 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.8342 ZAL (Browse shelf(Opens below))	Available		000293

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Previous	658.8342 SEA The intention economy	658.8342 SET Consumer behaviour	658.8342 SMI Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior	658.8342 ZAL Marketing metaphoria	658.8343 GIL Authenticity what consumers really want	658.8343 HBR HBR increasing customer loyalty	658.8343 SWE Context marketing revolution : how to motivate buyers in the age of infinite media	Next

Includes bibliographical references and index.

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