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United we brand : how to create a cohesive brand that's seen, heard, and remembered

By: Material type: TextTextPublication details: HBS, Bombay: 2003.Description: xvii,163p.: ill.;hbk. 12 cmISBN:
  • 9781578517985
Subject(s): DDC classification:
  • 658.827 MOS
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Item type Current library Call number Status Date due Barcode
Books Books Learning Resource Centre- Main campus 658.827 MOS (Browse shelf(Opens below)) Available 000345

Includes bibliographical references and index.

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