The infinite asset : managing brands to build new value

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Material type: Text

TextPublication details: HBS, Bombay: 2001.Description: xvii,238p.: ill.;hbk. 14 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.827 HIL (Browse shelf(Opens below))	Available		000532

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Previous	658.827 DAV Aaker on branding	658.827 EVE Corporate brand personality	658.827 HAL DARWIN'S BRANDS	658.827 HIL The infinite asset	658.827 HOL How Brands Become Icons	658.827 KAP 24 brand mantras	658.827 KEL Strategic brand management	Next

Includes bibliographical references and index.

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