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Markets of one : creating customer-unique value through mass customization

By: Contributor(s): Material type: TextTextPublication details: HBS, Bombay: 1988.Description: xxv,210p.: ill.;hbk. 13 cmISBN:
  • 9781578512386
Subject(s): DDC classification:
  • 670.427 GIL
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Item type Current library Call number Status Date due Barcode
Books Books Learning Resource Centre- Main campus 670.427 MAR (Browse shelf(Opens below)) Available 000551

Includes index.

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