Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell

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Material type: Text

TextPublication details: HBS, Bombay: 2001.Description: 469p.: ill.;hbk. 20 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.421 KOE (Browse shelf(Opens below))	Available		000589

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Includes bibliographical references and index.

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