Case studies in consumer behaviour
Material type: TextPublication details: Pearson, New Delhi: 2013Description: viii,270p.: ill.;pbk. 23 cmISBN:- 9788131774489
- 658.8342 KUM
Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Learning Resource Centre- Main campus | 658.8342 KUM (Browse shelf(Opens below)) | Available | 000844 |
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658.8342 FOX Context and cognition in consumer psychology : how perception and emotion guide action | 658.8342 HUA Consumer psychology : theories & applications | 658.8342 KIM Psychological foundations of marketing | 658.8342 KUM Case studies in consumer behaviour | 658.8342 LEE The hidden wealth of customers | 658.8342 LIN Buy ology | 658.8342 MIN Consumer Behavior |
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