The definitive book of branding

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Material type: Text

TextPublication details: Sage, Delhi: 2014.Description: xx,408p.: ill.;pbk. 19 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.827 KOM (Browse shelf(Opens below))	Available		000893

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Previous	658.827 KAP 24 brand mantras	658.827 KEL Strategic brand management	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KOM The definitive book of branding	658.827 KUM Private label strategy: How to meet the store brand challenge	658.827 MOS United we brand	658.827 RIC Momentum	Next

Includes index.

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