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Marketing strategy : a life cycle approach

By: Contributor(s): Material type: TextTextPublication details: Cambridge, 2014. India:Description: xi,291p.: ill.;pbk. 13 cmISBN:
  • 9781107414419
Subject(s): DDC classification:
  • 658.802 LEE
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Item type Current library Call number Status Date due Barcode
Books Books Learning Resource Centre- Main campus 658.802 LEE (Browse shelf(Opens below)) Available 001061

Includes bibliographical references and index.

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