Image from Amazon.com
Image from Google Jackets
Image from Baker & Taylor
Digital advertising : theory and research
Material type:
TextPublication details: London: Routledge, 2017.Description: xxviii,465p.: ill.;pbk. 16 cmISBN: - 9781138654457
- 659.144 ROD
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Learning Resource Centre- Main campus | 659.144 ROD (Browse shelf(Opens below)) | Available | 001324 |
Browsing Learning Resource Centre- Main campus shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1092 CRU The man who sold America | 659.111 JON Truth, lies, and advertising | 659.111 RIE Positioning | 659.144 ROD Digital advertising | 659.1962 RAN Where the suckers moon | 659.199 LES Mediating the tourist experience | 659.2 GRI Crisis, issues and reputation management |
Includes bibliographical references and index.
There are no comments on this title.