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Creating new market in the digital economy : value and worth
Material type:
TextPublication details: Cambridge, Delhi: 2014.Description: xx,238p.: ill.;pbk. 14 cmISBN: - 9781107461703
- 658.872 NG
| Item type | Current library | Call number | Status | Date due | Barcode |
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Learning Resource Centre- Main campus | 658.872 (Browse shelf(Opens below)) | Available | 001887 |
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| 658.87 PRA Retailing management : text and cases | 658.87 RAN Transforming your go-to-market strategy | 658.87 SPE Category killers | 658.872 Creating new market in the digital economy | 658.872 AHU Digital marketing | 658.872 BAR Social media marketing : a strategic approach | 658.872 BRA The social organization |
Includes bibliographical references and index.
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