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Context and cognition in consumer psychology : how perception and emotion guide action
Material type:
TextPublication details: New York: Routledge, 2018.Description: xii,175p.: ill.;pbk. 23cmISBN: - 9781138778207
- 658.8342 FOX
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Learning Resource Centre- City campus | 658.8342 FOX (Browse shelf(Opens below)) | Available | 003230 |
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| 658.834 HOR Consumer behaviour in tourism | 658.834 MAD The moment of the clarity | 658.834 MOO Consumer behavior and culture :consequences for global marketing and advertising | 658.8342 FOX Context and cognition in consumer psychology : how perception and emotion guide action | 658.8342 HUA Consumer psychology : theories & applications | 658.8342 KIM Psychological foundations of marketing | 658.8342 KUM Case studies in consumer behaviour |
Includes bibliographical references and index.
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