Results
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21.
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Differentiate or die : survival in our era of killer competition by
- Trout, Jack
- Rivkin, Steve
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: Westland ltd, 2000
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.
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22.
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23.
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Aaker on branding : 20 principles that drive success by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Sage, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 DAV.
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24.
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Rural marketing : challenges and opportunities by
- Kumar, Dinesh
- Gupta, Punam
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.800 KUM.
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25.
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Retail marketing in the modern age by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Sage, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.87 CHA.
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26.
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Marketing in emerging economies by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Manakin press, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.8 FAR, ...
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27.
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28.
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Novel marketing : propositions of value creation by
- Bansal, Sanjeev
- Kang, Amanpreet
- Jain, Vinamra
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Manakin Press, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 BAN.
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29.
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Marketing management by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Pearson, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.
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31.
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32.
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Ethics in marketing : international cases and perspectives by
- Murphy, Patrick E....[et al.]
- Laczniak, Gene R
- Harris, Fiona
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Routledge, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 174.4 MUR.
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33.
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34.
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Innovation in pricing : contemporary theories and best practices by
- Hinterhuber, Andreas [Editor]
- Liozu, Stephan [Editor]
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Routledge, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.816 HIN.
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35.
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Marketing mosaic : element driving consumer and business by
- Bansal, Sanjeev [Editor]
- Sharma, Ashok [Editor]
- Khattri, Varsha
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Manakin press, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SHA.
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36.
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Tourism Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Person, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 647.94 DAS, ...
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37.
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Fundamentals of digital marketing by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Pearson, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 BHA.
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