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21.
How Brands Become Icons by
  • Holt
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper 2004
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 HOL.

22.
Aaker on branding : 20 principles that drive success by
  • Aaker, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Sage, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 DAV.

23.
The smartest guys in the room : the amazing rise and scandalous fall of Enron by
  • McLean, Bethany
  • Nocera, Joseph
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Penguin. 2003
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 333.79 MCL.

24.
The autobiography of Benjamin Franklin by
  • Lewis, Leary
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Touchstone, 1962
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 973.3092 FRA.

25.
Jack : straight from the gut by
  • Welch, Jack
  • Byrne, John A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Business Plus, 2001
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.76 WEL.

26.
Small business management : in cross-cultural environments by
  • Lind, Per
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.022 LIN.

27.
Tourism and climate change : impacts, adaptation and mitigation by
  • Scott, Daniel
  • Hall, Colin Michael
  • Gossling, Stefan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 363.73 SCO.

28.
Tourism and retail : the psychogeography of liminal consumption by
  • McIntyre, Charles [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.4791 MCL.

29.
Doing economics by
  • Smith, Peter
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 330 SMI.

30.
Business student's guide to study and employability by
  • Morgan, Peter
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: SAGE, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 650.1 MOR.

31.
Promote yourself : the new rules for career success by
  • Schawbel, Dan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: St. Martin's Griffin, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 650.14 SCH.

32.
Death to the dictator! : a young man casts a vote in Iran's 2009 election and pays a devastating price by
  • Moqadam, Afsaneh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: FSG, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 324.955061 MOC.

33.
Counter strategies in global markets by
  • Plötner, Olaf
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: MacMillan, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.804 PLQ.

34.
Caring economics : conversations on altruism and compassion, between scientists, economists, and the Dalai lama by
  • Singer, Tania
  • Ricard, Matthieu
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Picador, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 174.4 SIN.

35.
Secrets of silicon valley : what everyone else can learn from the innovation capital of the world by
  • Piscione, Deborah Perry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Palgrave Macmillan, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.470 LEW.

36.
In the shadow of the rising dragon : stories of repression in the new China by
  • Youyu, Xu [Editor]
  • Hua, Ze [Editor]
  • Stacy, Mosher [Translator]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Palgrave Macmillan, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 323.044 YOU.

37.
Inside Coca-Cola : a CEO's life story of building the world's most popular brand by
  • Isdell, Edward Neville
  • Beasley, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Martin press, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.76 ISD.

38.
Intelligence : the creative response to now by
  • Osho
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: St Martins Press, 2004
Availability: Not available: Learning Resource Centre- Main campus: Checked out (1).

39.
Project management by
  • Khanna, R.B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: PHI, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.404 KHA.

40.
God revised : how religion must evolve in a scientific age by
  • Guengerich, Galen
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Macmillan, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 211 GUE.

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