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201.
Spanning silos : the new CMO imperative by
  • Aaker,David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 AAK.

202.
Total engagement : using games and virtual worlds to change the way people work and business compete by
  • Reeves, Byron
  • Read, Leighton J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 303.4833 REE.

203.
Manage the media : (don't let the media manage you) by
  • Holstein, William J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.2 HOL.

204.
Beating the commodity trap : how to maximize your competitive position and increase your pricing power by
  • D'Aveni, Richard Anthony
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 DAV.

205.
Empowered : unleash your employees,energize your customers, tranform your business by
  • Bernoff, Josh
  • Schadler, Ted
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4038 BER.

206.
Creativity, Inc : building an inventive organization by
  • Mauzy, Jeff
  • Harriman, Richard
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2003
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4063 MAU.

207.
The story of American business : from the pages of the New York Times by
  • Koehn, Nancy F [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.0973 KOE.

208.
Winning through innovation : a practical guide to leading organizational change and renewal by
  • Tushman, Michael L
  • O'Reilly, Charles A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 1997
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4063 TUS.

209.
Standing on the sun : how the explosion of capitalism abroad will change business everywhere by
  • Meyer, Christopher
  • Kirby, Julia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: HBS, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 330.122 MEY.

210.
Firing back : how great leaders rebound after career disasters by
  • Sonnenfeld, Jeffery
  • Ward, Andrew
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2007
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4092 SON.

211.
Capitalism at risk : rethinking the role of business by
  • Bower, Joseph L
  • Leonard, Herman B
  • Paine, Lynn Sharp
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338 BOW.

212.
Ben bernanke's fed : the federal reserve after greenspan by
  • Harris, Ethan S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: HBS, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 332.11092 HAR.

213.
Leading quietly : an unorthodox guide to doing the right thing by
  • Badaracco, Joseph L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4092 BAD.

214.
The productivity imperative : wealth and poverty in the global economy by
  • Diana Farrell [Editor ]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: HBS, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.91 FAR.

215.
Broken promises : an unconventional view of what went wrong at IBM by
  • Mills, D.Quinn
  • Friesen, G Bruce
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 1996
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.7 MIL.

216.
Rosabeth Moss Kanter on the frontiers of management by
  • Kanter, Rosabeth Moss
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 1997
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.406 KAN.

217.
The evolving bargain : strategic implications of deregulation and privatization by
  • Emmons, Willis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2000
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.9 EMM.

218.
Customer connections : new strategies for growth by
  • Wayland, Robert E
  • Cole, Paul M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 1997
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 WAY.

219.
Think again : why good leaders make bad decisions and how to keep it from happening to you by
  • Finkelstein, Sydney
  • Whitehead, Jo
  • Campbell, Andrew
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4092 FIN.

220.
Making markets : how firms can design and profit from online auctions and exchanges by
  • Kambil, Ajit
  • Heck, Eric van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 KAM.

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