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41.
Adobe analytics for dummies by
  • Matisoff, Eric
  • Karlins, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Wiley, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 006.312 MAT.

42.
Safety and security in tourism by
  • Hall, C. Michael
  • Timothy, Dallen J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Londan: Routledge, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 910.684 HAL.

43.
Marketing research : text and cases by
  • Nargundkar, Rajendra
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Channai: McGraw Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 MAL.

44.
The Oxford handbook of critical management studies by
  • Alvesson, Mats...[et al.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Oxford, 2004
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.001 ALV.

45.
Business project management and marketing : mastering business markets by
  • Kleinaltenkamp, Michael
  • Plinke, Wulff
  • Geiger, Ingmar [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Springer, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KLE.

46.
Principles of marketing by
  • Kotler, Philip
  • Armstrong, Gary
  • Agnihotri, Prafulla
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 KOT, ...

47.
Evolution of destination planning and strategy : the rise of tourism in Croatia by
  • Dwyer, Larry [Editor]
  • Tomljenovic, Renata [Editor]
  • Corak, Sanda [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland: MacMillan, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (4)Location, call number: 338.4791 DWY, ... Not available: Learning Resource Centre- Main campus: Checked out (1).

48.
Service marketing : the Indian perspective by
  • Shanker, Ravi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Excel books 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SHA.

49.
Services marketing : text & cases by
  • Nargundkar, Rajendra
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 NAR.

50.
Principles of services marketing by
  • Palmer, Adrain
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 PAL.

51.
Marketing for hospitality and tourism by
  • Kotler, Philip
  • Bowen, John...[et al.]
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (3)Location, call number: 338.4791 KOT, ...

52.
Encyclopedia of tourism management and marketing by
  • Buhalis, Dimitros
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Edward Elgar, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (4)Location, call number: 338.48 BUH, ...

53.
Global marketing management by
  • Keegan Warren J
  • Dutta, Gautam
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 KEE.

54.
Marketing metrics : the manager's guide to measuring marketing performance by
  • Bendle, Neil T
  • Farris, Paul W...[et al.]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 BEN.

55.
Principles of marketing by
  • Kotler, Philip
  • Armstrong, Gary...[et al.]
Edition: 19th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2023
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

56.
Marketing management by
  • Saxena, Rajan
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : McGraw Hill, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SAX.

57.
Marketing management :Indian context global perspective by
  • Ramaswamy, V.S
  • Namakumari, S
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RAM.

58.
Global marketing management by
  • Lee, Kiefer
  • Carter, Steve
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Oxford, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 LEE.

59.
Marketing metrics : beyond clickbaits by
  • Dugar, Anurag
  • Shreshtha, ManI
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publication, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.80151 DUG.

60.
Influencer marketing for brands : what youtube and instagram can teach you about the future of the digital advertising. by
  • Levin, Aron
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Apress, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 LEV.

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