Results
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81.
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82.
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Advertising and integrated marketing communications by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: India: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 SHA.
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83.
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84.
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85.
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Retailing management by
- Levy, Michael
- Weitz, Barton
- Grewal, Dhruv
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: McGraw Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.87 LEV.
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86.
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Product design and development by
- Ulrich, Karl T
- Eppinger, Steven
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NewYork: McGraw-Hill, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.5 ULR.
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87.
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Retailing management : text and cases by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: McGraw Hill, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.87 PRA.
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88.
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New products management by
- Crawford, Merle
- Benedetto, Anthony Di
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: McGraw Hill, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.575 CRA.
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89.
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Marketing management by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai : McGraw Hill, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SAX.
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90.
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Service marketing : integrating customer focus across the firm by
- Zeithaml, Valarie A
- Bitner, Mary Jo...[et al.]
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: McGraw- Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.
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91.
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Effective business communication by
- Jain, Neera
- Mukherji, Shoma
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: McGraw Hill, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.45 JAI.
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92.
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