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1.
See Baker & Taylor
MarketBusters : 40 strategic moves that drive exceptional business growth by
  • Mcgrath, Rita Gunther
  • MacMillan, Ian C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: HBSP, 2005
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4012 GUN.

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2.
See Baker & Taylor
The CRM handbook : a business guide to customer relationship management by
  • Dyche, Jill
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.812 DYC.

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