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1.
See Baker & Taylor
Destination branding : creating the unique destination proposition by
  • Morgan, Nigel [Editor]
  • Pride, Roger [Editor]
  • Pritchard, Annette [Editor]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Butterworth Heinemann (Elsevier), 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.4791 MOR.

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2.
See Baker & Taylor
How to brand nations, cities and destinations : a planning book for place branding by
  • Moilanen, Teemu
  • Rainisto, Seppo K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Palgrave Macmillan, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 910.688 MOI.

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