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1.
See Baker & Taylor
Sports marketing : a strategic perspective by
  • Shank, Matthew D
  • Lyberger, Mark R
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewYork: Routledge, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 796.06 SHA.

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2.
See Baker & Taylor
Sport consumer behaviour :marketing strategies by
  • Funk, Daniel C
  • Alexandris, Kostas
  • McDonald, Heath
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 796.06 FUN.

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