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1.
Rising tide : lessons from 165 years of brand building at procter & gamble by
  • Dyer, Davis
  • Dalzell, Frederick
  • Olegario, Rowena
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: HBS, 2004
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.767 DYE.

2.
Performance without compromise : how Emerson consistently achieves winning results by
  • Knight, Charles F
  • Dyer, Davis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2005
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4 KNI.

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