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1.
Global Marketing by
  • Keegan, Warren J
  • Green, Mark C
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 KEE.

2.
Global marketing management by
  • Keegan Warren J
  • Dutta, Gautam
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 KEE.

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