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1.
Marketing research : text and cases by
  • Nargundkar, Rajendra
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Channai: McGraw Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 MAL.

2.
Services marketing : text & cases by
  • Nargundkar, Rajendra
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 NAR.

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