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1.
See Baker & Taylor
A tale of two cultures : qualitative and quantitative research in the social science by
  • Goertz, Gary
  • Mahoney, James
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey: Princeton University Press, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 301.072 GOE.

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2.
See Baker & Taylor
Strategic communication : campaign planning by
  • Mahoney, James
Edition: 3rd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2023
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.45 MAH.
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