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Authenticity what consumers really want by
- Gilmore, James H
- Pine,B. Joseph
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBS, 2007
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8343 GIL.
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Marketing management by
- Kotler, Philip
- Keller, Kevin Lane...[et al.]
Edition: 14th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.
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7.
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Marketing management by
- Kotler, Philip
- Keller, Kevin Lane
Edition: 15th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.
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8.
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How cool brands stay hot : branding to generation Y by
- Bergh, Joeri Van Den
- Behrer, Mattias
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 BER.
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Reinventing marketing for emerging markets by
- Das, Jitendra K
- Zameer, Asif...[et al.]
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: Blomsbury, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 JIT.
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11.
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Consumer behaviour by
- Sethna, Zubin
- Blythe, Jim
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SET.
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Cases in rural marketing : an integrated approach by
- Krishnmacharyulu, C S G
- Ramakrishnan, Lalitha
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Pearson, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.804 KRI.
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Consumer behaviour in tourism by
- Horner, Susan
- Swarbrooke, John
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NewYork: Routledge, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 HOR.
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14.
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Tourism Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Person, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 647.94 DAS, ...
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Buy ology : truth and lies about why we buy by
- Lindstrom, Martin
- Underhill, Paco
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Doubleday Broadway, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 LIN.
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17.
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Consumer behavior by
- Schiffman, Leon G
- Joseph, Wisenblit
- [Kumar, Rajesh]
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India: Pearson, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SCH.
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18.
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Consumer behavior in travel and tourism by
- Pizam, Abraham
- Mansfeld, Y [Editor]
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Routledge, 1999
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.4791 PIZ.
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19.
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Consumer behaviour in tourism by
- Susan, Horner
- Swarbrooke, John
Edition: 3 ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Routledge, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.834 HOR.
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20.
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Tourism behaviour : travellers' decisions and actions by
- March, Roger
- Woodside, Arch G
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: UK: Cabi, 2005
Availability: Not available: Learning Resource Centre- Main campus: Checked out (1).
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