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1.
Well-designed : how to use empathy to create products people love by
  • Kolko, Jon
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: HBSP, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.5 KOL.

2.
Tilt : shifting your strategy from products to customers by
  • Dawar, Niraj
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 HBR.

3.
Marketing metaphoria : what deep metaphors reveal about the minds of consumers by
  • Zaltman,Gerald
  • Zaltman, Lindsay H
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 ZAL.

4.
The hidden wealth of customers : realizing the untapped value of your most important asset by
  • Lee, Bill
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 LEE.

5.
Authenticity what consumers really want by
  • Gilmore, James H
  • Pine,B. Joseph
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2007
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8343 GIL.

6.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane...[et al.]
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

7.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

8.
How cool brands stay hot : branding to generation Y by
  • Bergh, Joeri Van Den
  • Behrer, Mattias
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 BER.

9.
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity by
  • Everett, Lesley
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 EVE.

10.
Reinventing marketing for emerging markets by
  • Das, Jitendra K
  • Zameer, Asif...[et al.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Blomsbury, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 JIT.

11.
Consumer behaviour by
  • Sethna, Zubin
  • Blythe, Jim
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage Publications, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SET.

12.
Cases in rural marketing : an integrated approach by
  • Krishnmacharyulu, C S G
  • Ramakrishnan, Lalitha
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.804 KRI.

13.
Consumer behaviour in tourism by
  • Horner, Susan
  • Swarbrooke, John
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewYork: Routledge, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 HOR.

14.
Tourism Marketing by
  • Dasgupta, Devashish
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Person, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 647.94 DAS, ...

15.
Social media marketing : strategies for engaging in facebook, twitter and others social media by
  • Evans, Liana Li
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 EVA.

16.
Buy ology : truth and lies about why we buy by
  • Lindstrom, Martin
  • Underhill, Paco
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Doubleday Broadway, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 LIN.

17.
Consumer behavior by
  • Schiffman, Leon G
  • Joseph, Wisenblit
  • [Kumar, Rajesh]
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SCH.

18.
Consumer behavior in travel and tourism by
  • Pizam, Abraham
  • Mansfeld, Y [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 1999
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.4791 PIZ.

19.
Consumer behaviour in tourism by
  • Susan, Horner
  • Swarbrooke, John
Edition: 3 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.834 HOR.

20.
Tourism behaviour : travellers' decisions and actions by
  • March, Roger
  • Woodside, Arch G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Cabi, 2005
Availability: Not available: Learning Resource Centre- Main campus: Checked out (1).

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