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	1.	HBR 10 must reads on strategic marketing by HBR Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBP, 2013 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 HBR. Place hold Add to cart (remove)
	2.	Winning in emerging markets : a road map for strategy and execution by HBR Palepu, Krishna G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: HBP, 2010 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4012 HBP. Place hold Add to cart (remove)
	3.	Spanning silos : the new CMO imperative by Aaker,David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2008 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 AAK. Place hold Add to cart (remove)
	4.	Marketing moves : a new approach to profits, growth, and renewal by Kotler, Philip Jain, Dipak C Suvit Maesincee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2002 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT. Place hold Add to cart (remove)
	5.	Strategic marketing problems : cases and comments by Kerin, Roger A Peterson, Robert A Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson, 2011 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 KER. Place hold Add to cart (remove)
	6.	Cases in marketing management by Clow, Kenneth E Baack, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Sage, 2012 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 BER. Place hold Add to cart (remove)
	7.	Case studies in marketing management by Kumar, Ramesh [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2011 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4012 DAV. Place hold Add to cart (remove)
	8.	Strategic marketing : making decisions for strategic advantage by Sahaf, Musadiaq Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi: PHI, 2008 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT. Place hold Add to cart (remove)
	9.	Worldwide casebook in marketing management by Moutinho, Luiz Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore: World scientific, 2016 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 MOU. Place hold Add to cart (remove)
	10.	Strategic marketing cases in emerging markets by Adhikari, Atanu [Editor] Roy, Sanjit Kumar [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: SPRINGER 2017 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ADH. Place hold Add to cart (remove)
	11.	Social media marketing for dummies by Zimmerman Jain & Ng Debroah Ng, Deborah Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Wiley, 2017 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.872 ZIM. Place hold Add to cart (remove)
	12.	Principles of marketing by Kotler, Philip Armstrong, Gary Agnihotri, Prafulla Edition: 17th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 KOT, ... Place hold Add to cart (remove)
	13.	Principles of services marketing by Palmer, Adrain Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: McGraw Hill, 2014 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 PAL. Place hold Add to cart (remove)
	14.	Services marketing : people, technology, strategy by Wirtz, Jochen Lovelock, Christopher H Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore: World scientific, 2023 Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.8 WIR, ... Place hold Add to cart (remove)
	15.	Marketing operations by Worsam, Mike Series: The marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford: Butterworth-Heinemann, 1995 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 WOR . Place hold Add to cart (remove)
	16.	Principles of marketing by Kotler, Philip Armstrong, Gary...[et al.] Edition: 19th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson, 2023 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT. Place hold Add to cart (remove)

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