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	1.	Well-designed : how to use empathy to create products people love by Kolko, Jon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: HBSP, 2014 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.5 KOL. Place hold Add to cart (remove)
	2.	Tilt : shifting your strategy from products to customers by Dawar, Niraj Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBP, 2013 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 HBR. Place hold Add to cart (remove)
	3.	Marketing research : an applied orientation by Malhotra, Naresh K Dash, Satyabhusan Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai: Pearson, 2016 Availability: Not available: Learning Resource Centre- Main campus: Checked out (1). Place hold Add to cart (remove)
	4.	Marketing management by Winer, Russ Dhar, Ravi Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2015 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT. Place hold Add to cart (remove)
	5.	Essentials of marketing research : a hands on orientation by Malhotra, Naresh K Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi: Pearson, 2016 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 ZIK. Place hold Add to cart (remove)
	6.	Research for marketing decisions by Green, Paul E Tull, Donald S Albaum, Gerald Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: PHI. 2009 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.83 GRE. Place hold Add to cart (remove)
	7.	Strategic Marketing and Innovation for Indian MSMEs by Srinivasan, R Lohith, C.P Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore: Springer, 2017 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 650 SRI. Place hold Add to cart (remove)
	8.	Marketing management by Saxena, Rajan Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : McGraw Hill, 2020 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SAX. Place hold Add to cart (remove)
	9.	Storytelling and market research :a practical user guide by John, C. Frederic Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Routledge, 2022 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 JOH. Lists: New Arrivals (City Campus). Place hold Add to cart (remove)

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