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	1.	Value merchants: demonstrating and documenting superior value in business markets by Anderson, James C Kumar, Nirmalya Narus, James A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay HBS 2007 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.804 AND. Place hold Add to cart (remove)
	2.	Making markets : how firms can design and profit from online auctions and exchanges by Kambil, Ajit Heck, Eric van Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2002 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 KAM. Place hold Add to cart (remove)
	3.	Business-to-business marketing by Brennan, Ross Canning, Louise McDowell, Raymond Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Sage, 2017 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.804 BRE. Place hold Add to cart (remove)
	4.	Counter strategies in global markets by Plötner, Olaf Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: MacMillan, 2012 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.804 PLQ. Place hold Add to cart (remove)
	5.	Strategic brand management for B2B markets : a road map for organizational transformation by Sarin, Sharad Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Sage, 2016 Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.4012 SAR, ... Place hold Add to cart (remove)

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