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1.
See Baker & Taylor
Buy ology : truth and lies about why we buy by
  • Lindstrom, Martin
  • Underhill, Paco
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Doubleday Broadway, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 LIN.

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2.
See Baker & Taylor
The persuasion code :how neuromarketing can help you persuade anyone, anywhere, anytime by
  • Morin, Christophe
  • Renvoisé, Patrick
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Wiley, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.800 MOR.

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