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	1.	Winning the story wars by Sachs, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2012 Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.802 SAC, ... Lists: New Arrivals (City Campus). Place hold Add to cart (remove)
	2.	Buy ology : truth and lies about why we buy by Lindstrom, Martin Underhill, Paco Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Doubleday Broadway, 2008 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 LIN. Place hold Add to cart (remove)
	3.	Consumer psychology : theories & applications by Huang, Hazel Edition: 1st Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks: Sage, 2023 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 HUA. Place hold Add to cart (remove)
	4.	Consumer behavior and culture :consequences for global marketing and advertising by Mooij, Marieke De Edition: 3rd ed.. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE, 2019 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.834 MOO. Place hold Add to cart (remove)

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