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1.
The strategy and tactics of pricing : a guide to growing more profitably by
  • Nagle, Thomas T
  • Hogan, John E
  • Zale, Joseph
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Routledge, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.816 NAG.

2.
Innovation in pricing : contemporary theories and best practices by
  • Hinterhuber, Andreas [Editor]
  • Liozu, Stephan [Editor]
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.816 HIN.

3.
International marketing by
  • Czinkota, Michael R
  • Ronkainen, Ilkka A
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.848 CZI.

4.
Pricing of products & services by
  • Mazumdar, Tridib
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore: World scientific, 2021
Availability: Not available: Learning Resource Centre- Main campus: Checked out (1).

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