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	1.	The $10 trillion prize : captivating the newly affluent in China and India by Silverstein, Michael J Singhi, Abheek...[et al.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2012 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8409 SIL. Place hold Add to cart (remove)
	2.	Consumer behavior by Schiffman, Leon G Joseph, Wisenblit [Kumar, Rajesh] Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2019 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SCH. Place hold Add to cart (remove)
	3.	Context and cognition in consumer psychology : how perception and emotion guide action by Foxall, Gordon R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Routledge, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 FOX. Place hold Add to cart (remove)

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