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1.
See Baker & Taylor
Global marketing management by
  • Keegan Warren J
  • Dutta, Gautam
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.84 KEE.

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2.
See Baker & Taylor
Marketing management :Indian context global perspective by
  • Ramaswamy, V.S
  • Namakumari, S
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RAM.

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