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1.
See Baker & Taylor
HBR case studies marketing through minefields by
  • HBR
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 HBR.

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2.
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Differentiate or die : survival in our era of killer competition by
  • Trout, Jack
  • Rivkin, Steve
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Westland ltd, 2000
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.

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3.
See Baker & Taylor
Aaker on branding : 20 principles that drive success by
  • Aaker, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Sage, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 DAV.

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