Results
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1.
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Services marketing : integrating customer focus across the firm by
- Zeithaml, Valarie A
- Bitner, Mary Jo...[et al.]
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: McGraw Hill, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.
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2.
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Services marketing : text and cases by
- Jauhari Vinnie
- Dutta, Kirti
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Oxford University Press, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.800954 JAU, ...
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3.
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Service marketing : the Indian perspective by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Excel books 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SHA.
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4.
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Principles of services marketing by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: UK: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 PAL.
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5.
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Services marketing : people, technology, strategy by
- Wirtz, Jochen
- Lovelock, Christopher H
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore: World scientific, 2023
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.8 WIR, ...
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6.
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Tourism marketing : in the age of the consumer by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NewYork: Routledge, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.4791 MOR.
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7.
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Service marketing : integrating customer focus across the firm by
- Zeithaml, Valarie A
- Bitner, Mary Jo...[et al.]
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: McGraw- Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.
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