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1.
Services marketing : integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo...[et al.]
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: McGraw Hill, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.

2.
Services marketing : text and cases by
  • Jauhari Vinnie
  • Dutta, Kirti
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Oxford University Press, 2017
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.800954 JAU, ...

3.
Service marketing : the Indian perspective by
  • Shanker, Ravi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Excel books 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SHA.

4.
Principles of services marketing by
  • Palmer, Adrain
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: McGraw Hill, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 PAL.

5.
Services marketing : people, technology, strategy by
  • Wirtz, Jochen
  • Lovelock, Christopher H
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore: World scientific, 2023
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.8 WIR, ...

6.
Tourism marketing : in the age of the consumer by
  • Morrison, Alastair M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewYork: Routledge, 2022
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.4791 MOR.

7.
Service marketing : integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo...[et al.]
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw- Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.

8.
Service management and marketing : managing the service profit logic by
  • Gronroos, Christian
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Wiley, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 GRO.

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