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Marketing as strategy

Kumar, Nirmalya

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation - Bombay: HBP, 2004. - xi,270p.: hbk. 13 cm.

Includes bibliographical references and index.

ISBN: 9781591392101

Subjects--Topical Terms:
Strategic planning
Marketing

Dewey Class. No.: 658.802 KUM

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